Ho, ho! Yes, me again and now you’ll listen carefully!

There is a huge difference between you with your human brain and intelligence and me with my simple owl-effectiveness. When I, high up in my tree, see a little mouse – I see food and I go straight after it and normally I succeed.

While you, on the other hand, when you see a possibility in the market, you start discussing and planning about how to catch this piece of food, and thereby the chance is lost, as time is no longer on your side.

My strength is the simplicity, the straight forwardness and my immediate action. Your superior intelligence is occasionally more of a burden than an asset and that has consequences in terms of designing and planning ways of working. Take your kitchen for example, where you have a number of cabinets for plates and glasses, a dining table and a dish washer. Now, see how you use those facilities: You start by opening the cabinets to lay the table. When the meal is finished – you put all plates and glasses in the dishwasher and when the washing is done – you put everything back into the cabinets.

– You see my point?

– No!

– Ok. Well, imagine that you had two dishwashers and no cabinets. Then it could work like this. When you lay the table, you take all you need from the dishwasher, that has cleaned everything. When finished eating, you take all dirty dishes and put it in the other dishwashing machine. All it takes is to buy yourself a second dishwasher and threw the cabinets out.

– Hm, don’t think my wife would approve of that.

– This, my friend, is an extreme and shows how continuous improvements could work even at home. Your little misses will appreciate it, I promise.

Ho, ho! Next time I’ll talk more specific about these types of improvements and I can assure you there are lots of unnecessary cabinets as well as needs of additional washers in every company.


Peter Forsberg Agera Sales

Peter Forsberg
Agera Sales

Dedicated his full life to business in Sweden as well as in the US, Germany and Switzerland. Also a number assignments all over the world.
Experiences; salesman, sales leader, marketing director, vice president and CEO.