– Ho. Ho, me again! Remember all the Ps Mr. Iacocca and Mr. Welch talked about? There is one more P – discovered by two Harvard researchers!

The assignment they were given was: “Find the single most important factor for companies with constant successes”. They spent six years on it! Yes, six years! The researchers investigated lots of companies in various industries, all with one thing in common – the constant success.

Neither sophisticated business ideas, nor charismatic leaders. Not even superior advertising and sales played any role. Their confusion grew day by day! What to do, they asked themselves. Over a beer, they decided to widen the search to also include soft values.

BINGO!  Now they found, without exception, what all successful companies with constant successes had in common – PASSION!

The CEO: s in those companies were more like architects, as they seemed to dedicate most of their time to make sure that people and routines were coordinated with the daily business. Decisions were simple, as they always were related to the fulfillment of the company’s vision. Another remarkable factor was that the CEO usually was recruited internally. These companies were all very precautious about costs – that not necessarily supported the company. On the other hand – they were almost adventurous about investments, that had a chance to improve their company’s strength.

They realized, that people were the single most important factor. Therefore, when recruiting, they searched internally first – giving their own staff a chance. If that didn’t work out, they took all the time in the world to ensure that any new employee would be perfect for the company, its team and its spirit.

– Ho, ho! PASSION was the missing P! Passion itself is not a management tool. It’s rather a result, you might achieve after having used the conventional tools successfully.

– But Mrs. Owl how does one go about fixing that?

– A good start might be to stop regarding your company as several different departments, that must be dealt with separately. Instead, think like a football coach, who always keeps his team together on training and matches, despite the individual’s different tasks and talents on the field. Or let me put it this way, if your car has a flat tyre, it’s not usable. See my point?

– No!

– Ok. The tyre itself is just a tiny part of the whole car, but still a very important piece for the car’s function. And so is every single employee! So, let them know that!

– Ok, I got it!

– Now my friend I am out of here. So instead of the usual Ho, ho – I say Bye-bye!


Peter Forsberg Agera Sales

Peter Forsberg
Agera Sales

Dedicated his full life to business in Sweden as well as in the US, Germany and Switzerland. Also a number assignments all over the world.
Experiences; salesman, sales leader, marketing director, vice president and CEO.