Ho ho, me again, your old Mrs. Owl!

Have you thought about my last message? No, I guessed you wouldn’t. But now listen and do it carefully! Because this is central in all profit driven enterprises. Goals are being seen as being equal to annual budgets. Fair enough. The CEO has accepted the figures and thereby got his challenge for next year, but now he has to make them operative in his organization. And that is a completely different ballgame!

The CEO and his figures will be measured every quarter for their results. The employees on the other hand, if at all, will have evaluating talks with their superiors once a year.

See the point? Goals and their follow-ups are to be coordinated.

More on this soon!


Peter Forsberg Agera Sales

Peter Forsberg
Agera Sales

Dedicated his full life to business in Sweden as well as in the US, Germany and Switzerland. Also a number assignments all over the world.
Experiences; salesman, sales leader, marketing director, vice president and CEO.