Remember? When we last met, I compared car driving with running a company. Let’s stay with that metaphor for a while. A car driver who has lost his way, can easily stop and park the car to check his GPS.

A CEO on the other hand who has lost his orientation cannot stop his company in order to find new ways. For companies there are neither parking places nor time for contemplation. They have to keep going!

Got it?

Now it’s about decision making, which always involves risks as well as possibilities. Of course, we go for the possibilities with a minimum of risks.

This is what you do; You leave your fancy office, join a sales rep on his regular visits, talk with him in the car and finally, when meeting with clients – discuss whatever is on your mind. You’ll be surprised how well this works. To be a little funny you may call this a company car.

Ho, ho!


Peter Forsberg Agera Sales

Peter Forsberg
Agera Sales

Dedicated his full life to business in Sweden as well as in the US, Germany and Switzerland. Also a number assignments all over the world.
Experiences; salesman, sales leader, marketing director, vice president and CEO.