Hi Nemo, here again. What a great day that was, from first fearing to lose this ship and its great crew, to then be allowed to stay on and do the sailing as I wish. Yeepee!!

Perhaps I now dare to talk to the CEO about an idea I have, but first I must clear my thoughts, so I can explain what I actually mean.

It’s all about the stupidity of sailing more than half the time with no cargo at all. It should be possible to have cargo on board all the time. The question is how!

Now we conduct our business on an ad hoc base. We get a shipping order – then we go to that harbor to collect it and then we sail on to deliver it somewhere else.

Well there, we wait for a new shipping order.

And that can take days. A real waste of both time and money! It must be a way around it! If there were, we would be able to use our capacity to the full. Now we hardly reach 50%!

And by doing that we would also be able to lower our prices tremendously and that in its turn would mean, that we fairly easy could attract additional freight assignments.

Now I know what to tell the CEO. I’ll suggest the following:

1) Hire a marketing research consultancy.

2) Ask them to go through our two most frequented harbors, to see if there are any other companies there, that have freight between these ports.

3) If so. We contact them and offer our new super prices together with our new regular traffic with a corresponding timetable between these two places.

4) If not, on the other hand – ask the consultants to go through other ports.

5) And let’s be open-minded, as in all research work, new and unexpected facts may show up. Those are to be considered as there might be new success factors there.

If these actions would work out – we could increase our profitability tremendously without having done any investments at all, more than the consultancy fee.

More on this soon!

PS: What our captain just taught us was that there are always room for improvements within the existing structure. He also mentioned “open-minded”, which often is the key to progress!


Peter Forsberg Agera Sales

Peter Forsberg
Agera Sales

Dedicated his full life to business in Sweden as well as in the US, Germany and Switzerland. Also a number assignments all over the world.
Experiences; salesman, sales leader, marketing director, vice president and CEO.