Hi Nemo, here again for the last time. But first I’d like to summarize a few things we’ve learned during this journey:

* Do not delegate important information to messengers. Do it yourself! No matter if it’s good or bad!

* Do follow-ups frequently. Break down the long-term goals into short term goals and follow up on their achievements!

* When you delegate various tasks to your crewmembers, do also delegate responsibility as well! It is a distribution of trust! Essential.

* With a lousy captain or CEO, even the easiest target will be hard to reach, but with a superior boss almost anything is reachable.

* Do take care of your staff and they’ll take care of your business!

* Calculated risk-taking is a natural part of all businesses. But do not overcalculate!

* There are two kinds of decisions: those that require immediate action and those, who give you time to think it over. Do separate those. Do not overreact, when you don’t have to!

* Do realize that discounting is a sign, that has to be understood and reacted on!

* There are always room for improvements within the existing structure, before going for heavy investments!

* Never misstake volume for profit.

* Selling without well thought through plans is as bad as sailing without nautical charts!

* And most important of all! There are only three P.s to worry about. People, Profit and Product. If the People aren’t right – you can forget about the other two!

Both people and machinery need service and vacation once in a while. Our loved ship S/Y Enterprise will soon be looked after on a shipyard and the crew will get a long leave at home. And so, will I!

Good Bye for now!

Captain Nemo

PS: Bottle shop the sign says. I do hope they aren’t all empty, as I gladly would empty one myself…


Peter Forsberg Agera Sales

Peter Forsberg
Agera Sales

Dedicated his full life to business in Sweden as well as in the US, Germany and Switzerland. Also a number assignments all over the world.
Experiences; salesman, sales leader, marketing director, vice president and CEO.