Hi, Captain Nemo here (on loudspeaker to half of his crew)

So, finally we are at sea on our way to an unknown far away destination. This trip itself will take a year, but in order to make it understandable and correctable we’ll break it down into months, if we wouldn’t do that, how the fuck (oh sorry for my language, but I am a sailor, you know…) would we know if we were on the right track or not? If we would be told only in the very last minute, that we were far away from our destination – we wouldn’t have a chance to correct it. Therefore, my friends – we cheque our position regularly – and by doing so we’ll have a good chance to be both in and on time. And you know what? That’s exactly what most companies also should do! Breaking down their long term wishes to short term accomplishments. Any questions?

Yes, why do you call a company’s annual budget long-term wishes? Sir.

Because that’s exactly what they are. A company has as little knowledge about the next twelve months as we sailors do. Got it?

Yeah, thank you captain!

Any other questions?

Sorry Sir, I might be stupid, but brave enough to ask: what do you mean by short term accomplishments?

I do appreciate that question, as the answer is obvious – the logbook – where positions, speed, weather, distance sailed, and remaining distance are noted. And on top of that it tells the crew’s mentality as well as the level of our supplies.

You mean Sir, that also companies should have a logbook?

– O, Yes! Absolutely! If they were the least worried about their organization’s welfare and future. Ok folks! Now you go for something to eat and then you’ll relieve your fellow ship mates from their duties and tell them to come here for the same briefing as you’ve just got. Ok?

Ok, sir!

What captain Nero just did, was to make sure that the whole crew gets exactly the same information from the big boss directly. He thereby demonstrated one of the most neglected areas within management do not delegate important information to messengers – do it yourself!


Peter Forsberg Agera Sales

Peter Forsberg
Agera Sales

Dedicated his full life to business in Sweden as well as in the US, Germany and Switzerland. Also a number assignments all over the world.
Experiences; salesman, sales leader, marketing director, vice president and CEO.